What we do
We help sports professionals and others make the most of intelligence and analytics. This includes the following:
Analytics and intelligence program development – Intelligence and analytics are increasingly seen as critical to success, but teams don’t often know where to begin, what information to prioritise, how to turn information into insight, and how to make sure that insights get to the right person at the right time in the right format. We design and evaluate analytics and intelligence programs and help organisations develop effective and efficient intelligence and analytics functions, one that provides decision maker
Capacity building – Analytics and intelligence are complex areas with many distinct skill sets. Coaches are often too busy to keep up with analytics. Analysts struggle to get full view into what coaches want, and (not always the same thing) what coaches need. Recruiting the right skills is the first step, but improving the capacity of staff and organisations is critical for effective and efficient analytics and intelligence programs. We help existing teams with training and process design to optimise the way analytics and information are processed and converted into support for decision making.
Underdog support – think about the unlikely winner who achieves the impossible. We rely on intelligence and counterintelligence tradecraft to help customers develop and execute disruptive game plans and business strategies through strategic and tactical surprises, deception and counterdeception.
Counterintelligence – Some opponents start the contest long before the game begins. They might try to spy on their rivals, shape the upcoming encounter in favourable ways, or maybe sow mischief in their adversary’s team. We help teams prepare for and disrupt hostile intelligence collection and interference campaigns.
For further information, please get in touch at – Contact.